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How to Raise Prices Without Losing Customers

How to Raise Prices Without Losing Customers

Some companies have raised prices brilliantly - they experienced minimal churn, strengthened relationships with their best customers, and watched their margins expand. Others? It was a complete disaster. In this video, you'll learn the specific strategies that separate successful price increases from catastrophic failures.
When to Raise Your Prices

When to Raise Your Prices

Decades of research shows pricing improvements can deliver 3-5x more profit impact than cutting costs or boosting volume, yet most business leaders still spend 80% of their time on everything but pricing. The real risk isn't raising prices, it's waiting too long to do it.
Level Up Your Future: 2026 Cost-of-Living Adjustments to Maximize Your Retirement Plan

Level Up Your Future: 2026 Cost-of-Living Adjustments to Maximize Your Retirement Plan

New 2026 IRS retirement plan limits and rules boost savings for 401(k)s, IRAs, Roth IRAs, SIMPLE IRAs, and the Saver's Credit.
Level Up Your Future: 2026 Cost-of-Living Adjustments to Maximize Your Retirement Plan

Level Up Your Future: 2026 Cost-of-Living Adjustments to Maximize Your Retirement Plan

New 2026 IRS retirement plan limits and rules boost savings for 401(k)s, IRAs, Roth IRAs, SIMPLE IRAs, and the Saver's Credit.
2025 Year-end tax moves for businesses

2025 Year-end tax moves for businesses

Explore essential 2025 year-end tax strategies for businesses, updated for the One Big Beautiful Bill Act (OBBBA). From QBI planning to bonus depreciation, entity structure, and reporting changes, this guide helps you make informed, compliant, and tax-smart decisions before year-end.
2025 year-end tax moves for individuals & families

2025 year-end tax moves for individuals & families

From expanded deductions and new above-the-line benefits to shifting phaseouts and sunsetting exemptions, 2025 offers unique opportunities for individuals to lower their tax liability before year-end. This guide highlights smart, timely moves to help you make the most of current law before key changes take effect in 2026.
2025 Effective Date Reminder

2025 Effective Date Reminder

This Effective Date Reminder lists only those pronouncements issued as of November 1, 2025, which became effective on or after January 1, 2025 for most entities or have not yet become effective for all entities as of November 1, 2025.
Retirement readiness in any economy: how to know when you’re truly prepared

Retirement readiness in any economy: how to know when you’re truly prepared

There's no perfect time to retire, but with the right planning, you can feel prepared in any economy. Learn how to evaluate your readiness, manage timing risks, and build a retirement plan that lasts.
2025 End-of-Year Tax Update from Aprio

2025 End-of-Year Tax Update from Aprio

While tax laws rarely remain static, Aprio's 2025 Year-End Tax Update offers a comprehensive overview of new compliance requirements, responsibilities, and strategic opportunities—some temporary, some permanent—for individuals and businesses alike.
Social Security wage base and COLA announced for 2026

Social Security wage base and COLA announced for 2026

Individual taxable earnings of up to $184,500 annually will be subject to full Social Security tax in 2026, the Social Security Administration (SSA) released in October 22, 2025. The amount, a full $8,400, 4.7% increase from $176,100 in 2025, is the wage base limit that applies to earnings subject to the 6.2% OASDI tax (old age, survivors, and disability insurance).
Inflation-adjusted tax provisions: 2026 updates

Inflation-adjusted tax provisions: 2026 updates

Discover the latest inflation-adjusted tax changes for the 2026 tax year, driven by the One, Big, Beautiful Bill Act (OBBBA). From standard deduction hikes and modified marginal tax rate thresholds to expanded credits for adoption and employer-provided childcare, these updates can significantly influence your financial planning. Delve into how these modifications could impact your taxes and optimize your strategy for the upcoming year.
Nonprofits face challenges due to government funding cuts

Nonprofits face challenges due to government funding cuts

Government funding cuts disrupted nonprofits reliant on government support during the first half of 2025.
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  • Johnson & Sheldon, PLLC
    Amarillo Location
    500 S Taylor St Suite 200
    Amarillo, TX 79101

    Phone: 806-371-7661
    Fax: 806-371-0529
    Email: ebaten@amacpas.com

    Johnson & Sheldon, PLLC
    Pampa Location
    2004 N. Hobart
    Pampa, TX 79065

    Phone: 806-665-8429
    Fax: 806-665-8804
    Email: blewis@amacpas.com

    Johnson & Sheldon, PLLC
    Hereford Location
    119 E 4th St
    Hereford TX 79045

    Phone: 806-364-4686
    Fax: 806-364-0826
    Email: khollingsworth@amacpas.com

    AICPA
    Texas CPA Certified Public Accountant

    We are clients of the RSM Professional Services+ Practice. As a client, we have access to the Professional Services+ Collaborative, a globally connected community that provides access to an ecosystem of capabilities, collaboration and camaraderie to help professional services firms grow and thrive in a rapidly changing business environment. As a participant in the PS+ Collaborative, we have the opportunity to interact and share best practices with other professional services firms across the U.S. and Canada.